Media, News and Education
This is where we’ll tell you about our latest specials and newest arrivals so that you don’t miss out on what we have to offer. We post articles on selling techniques, gemstones and diamonds..
NEW DESIGNS ADDED TO OUR PLATINUM COLLECTION
Platinum is one of the most precious metals you will find in the world; the metal is considered to be extremely rare, strong and durable making it the preferred choice for use in diamond jewellery. South Africa is known for containing the world’s richest platinum reserves, which are situated in the North West Province.Posted: 14/05/2019
THE DEMAND FOR FANCY YELLOW DIAMONDS
The popularity of Fancy yellow diamonds has boomed significantly over the last decade. Lets find out why:
-While yellow diamonds are extremely rare , they are more abundant than some other fancy colours making them competitively affordable. A perfect introduction into the world of colour diamonds.
-As a collectors stone reduced supply has increased demand.
-10 000 times rarer than a white diamond.
-The increased presence of yellow diamonds featured on celebrities and the red carpets has brought more attention to this stone, boosting popularity.
TANZANITE SELLING TOOLS
These are the top selling tips for selling Tanzanite
-Only found in one place on earth, over only 7km. Tanzanite was named after its birthplace, Tanzania
-Known as the “African Gemstone” or the “Jewel of Africa”
-1000 times rarer than diamonds
-Overtook Sapphires as the number 1 selling colour gemstone in 2002
-In 2002, Tanzanite was added to the birthstone list for the month of December
-One of the more recent gemstone discoveries, first found in 1967
-Trichroic Stone: Blue, Violet and Burgundy colour flashesPosted: 18/04/2018