About us

Since opening our doors, we have cemented our reputation as one of South Africa’s leading diamond and jewellery wholesalers.

Through associates with mines in South Africa and abroad, we have secured access to some of the world’s most impressive loose cut diamonds and Tanzanite, in a galaxy of shapes, sizes, colours and clarities. Our diamond collection includes a wide range of loose diamonds, mostly certified by the respected Gemmological Institute of America (GIA), calibrated round and fancy shape diamonds, investment stones and the remarkable 85-facet Crisscut®, Crisscut® Cushion and 10-sided Meteor Cut®.

In addition to being a leading supplier of loose stones, we are renowned for the quality of our ever-changing jewellery range, with each piece made up using the finest diamonds and Tanzanite carefully chosen for each individual item. Our portfolio offers eye-catching pieces, set in a range of metals including platinum, white gold, yellow gold and rose gold. Our jewellery collection consists of: Designer diamond jewellery, Certified Tanzanite jewellery, Majestic patent diamond jewellery, Platinum diamond jewellery as well as our B.Y.L Collection which offers clients uniquely designed diamond jewellery at very competitive prices. When purchasing this collection clients will also receive an elegant stand to display the collection in their store.

Fully aware of the crucial role loyal customers play in our business success; we launched an innovative rewards programme for customers as our way of giving back. With the B.Y.L Rewards program, customers automatically receive a percentage cashback reward on all diamond, Tanzanite and jewellery purchases.

Loyal customers are an essential part of our business’ success, and the B.Y.L Rewards program is our way of giving back and saying thank you, we believe that exceptional businesses need exceptional partners, and that is why we constantly strive to innovate and move forward, together with our valued clients. Our main goal is to provide our clients with the best quality products at the most competitive prices. We view our clients as long-term partners and consider their success ours.

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Start earning 1% back on your purchases now

As a rewards member you can earn 1% back to use towards your next purchase

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